Recent Articles
Yahoo’s Brilliant Social Search Decision - Don’t Pull Directly From Twitter »
By George Revutsky on Oct 28, 2009 in Featured, Search Industry, Social Media Optimization - SMO, Social Search | 0 Comments
Yahoo has decided to join the social search stampede. However, unlike Google and Microsoft/Bing, Yahoo has decide NOT to pull the data directly from Twitter or Facebook.
The company that has been out-developed in Traditional Search (yeah, I call it like I see it), has decided they don’t want to be left behind now that Social Search has come along. At the same time, maybe they don’t want to get into developing it and competing with Google all over again.
So instead, Yahoo has decided to get real-time search data from a social search engine startup, which will pull it from……. (drumroll) Twitter (and maybe Facebook), among others.
Now, don’t get me wrong, I understnd the hesitation. Building twitter apps has proven so difficult, I think only the hardiest 400 or 500 new twitter apps appeared last month.
But it may be a good idea to just, you know, brave it, rather than leave something so important in the hands of a startup. To be fair, Yahoo may be trying for speed here. What do you think?
You can read the full article that prompted this little rant here: http://www.techcrunch.com/2009/10/27/yahoo-to-launch-real-time-search-too
Skittles Goes Social - Completely Social »
By George Revutsky on Mar 2, 2009 in Search Engine Optimization, Social Media Optimization - SMO | 0 Comments
So this is not strictly speaking a search marketing-related post. However, as most of you know, social media has a huge impact on search engine optimization. As a result, its been very interesting to see big brands dip their toe into facebook, linkedin, even twitte
But I don’t think any of them have torn down their website and just put up an aggregated set of their social profiles (Twitter, Facebook, Youtube) . Until now. Check out skittles.com before they change it back.
Meanwhile, Google opened a twitter account, and promptly got 35,000 people following it: http://twitter.com/google.
first iphone post »
By George Revutsky on Sep 16, 2008 in Uncategorized, Usability | 1 Comment
So one of the things I think is really missing from the iPhone is the ability to cut and paste text, urls, etc.
And nowhere is this more evident than when I want to use this cool new wordpress for iPhone app. Just when I had visions of being able to edit my blog remotely…I can’t even add some anchor text and a link to this entry.
Maybe I can add a random photo though…
OK - guess not..
For Search Marketing Firms and Ad Agencies: Use the Slider on Clients »
By George Revutsky on Jul 30, 2008 in Uncategorized | 0 Comments
This is for all our search marketing firm and ad agency friends. I’ve used this tool before to train in-house staff, but never in a client meeting covering search marketing bid management. I have to say it is definitely the best tool to explain to clients how bid management work. It visually shows what happens to impressions, clicks, and position when budget, targeting, keywords, bids/CPC are adjusted up or down using a “slider”.
Interview with Sean Walsh, VP Online Marketing at LuxuryLink »
By George Revutsky on Jul 30, 2008 in Featured, International SEM, Interviews, PPC, Paid Inclusion, SEM, Search Industry, Travel Search Marketing | 0 Comments
Leading up to Search Engine Strategies San Jose, we plan to interview a number of our search marketing colleagues speaking at or attending the show. Our first interview is with Sean Walsh, VP Online Marketing at LuxuryLink.com. LuxuryLink is the world’s leading luxury vacation and resort website. The company offers 5-star vacation rentals in both auction and fixed-price formats. Sean is scheduled to speak on Monday, August 18 as part of the Search Industry Update panel. Read the rest
Proactive Reputation Management (PRM) »
By George Revutsky on Jul 20, 2008 in Branding with Search, Featured, Reputation Management, SEO, Search Engine Optimization, Search Marketing Strategy | 1 Comment
So we’ve been talking to our clients for about a year now about a what we call Proactive Reputation Management (PRM), and even built out a consulting practice around it. Here are the main 4 components of Proactive Reputation Management (PRM): Read the rest
Search Marketing for Agencies and Advertisers on the Google Content Network »
By George Revutsky on Jul 19, 2008 in Branding with Search, Google Content Network, PPC, SEM | 0 Comments
The Google Content Network consists of many, many sites that display Google Adwords ads in return for a cut of the revenue. It is basically no different from the scores of other networks out there. Except its HUGE. Easier to plan for. And you can buy inventory on a cost per click (CPC) basis.
In the past, the Content Network was a GREAT way to waste lots of money, as it was only purchased on a CPM (cost per 1000 impressions) basis, and you had many more limitations about which sites you could exclude or cherry-pick. That’s all changed, however, and a number of our clients are getting good results on the Content Network.
June Search Market Share: Microsoft, Yahoo rise: Google Still Dominates »
By George Revutsky on Jul 19, 2008 in SEM, SEO, Search Industry | 1 Comment
According to comScore, Americans conducted 11.5 billion searches in June through the Big 5 search engines (Google, Yahoo, Microsoft, AOL, and Ask) representing a 7-percent increase versus May.
Searches on the Engines Themselves: Google has continued to increase its dominanace month over month, with more than 7 billion core searches (up 6 percent from May), distantly followed by Yahoo! Sites with 2.4 billion (up 9 percent) and Microsoft with more than 1 billion searches (up 15 percent).
Searches in the Search Networks (sites that incorporate search capabilities from 1 or more of the Big 5): In the top properties where search activity happens, Google Sites led with 9.6 billion searches, a 9-percent increase from May. Yahoo! Sites came in second with 2.6 billion searches (up 8 percent from May), followed by Microsoft Sites with 1.1 billion (up 14 percent) and AOL with 792 million.
One reason Microsoft may have seen such a jump in the gross number of searches may be a results of its Live Search Cashback program, unveiled in May. This is a new program where Live Search Cashback will offer rebates to whoever searches and purchases something from companies enrolled in the new service.
Coming from Cybergold (now MyPoints), where we used to pay consumers for their attention, I can see how incentives could help Microsoft improve its positon. But only to a point. Google’s brand loyalty is pretty strong.
Feel free to download one of the comScore stat charts in Excel here.
7 Search Engine Optimization Mistakes to Avoid »
By George Revutsky on Jul 14, 2008 in SEO, Search Engine Optimization, Search Marketing Strategy | 0 Comments
1. We’re building our site now. Once we launch it, we’ll SEO it.
2. We don’t have anything bad about us indexed too prominently so we’ll worry about Reputation Management when that happens.
3. Content development and Creative Services are a cost center, not a profit center.
4. SEO is handled by Site Services. Marketing handles paid search.
5. Keyword Research? That’s easy…. we just go to Google’s free keyword tool……
6. We can’t constrain our copywriters and designers with SEO demands.
7. We want our home page to come up high for the following 25 phrases.