Search Marketing ROI

What’s the hardest part of measuring your marketing?(online surveys)

Yahoo has decided to join the social search stampede. However, unlike Google and Microsoft/Bing, Yahoo has decide NOT to pull the data directly from Twitter or Facebook.
The company that has been out-developed in Traditional Search (yeah, I call it like I see it), has decided they don’t want to be left behind now that Social [...]

So this is not strictly speaking a search marketing-related post. However, as most of you know, social media has a huge impact on search engine optimization. As a result, its been very interesting to see big brands dip their toe into facebook, linkedin, even twitte
But I don’t think any of them have torn down their [...]

So one of the things I think is really missing from the iPhone is the ability to cut and paste text, urls, etc.
And nowhere is this more evident than when I want to use this cool new wordpress for iPhone app. Just when I had visions of being able to edit my blog remotely…I can’t [...]

This is for all our search marketing firm and ad agency friends. I’ve used this tool before to train in-house staff, but never in a client meeting covering search marketing bid management. I have to say it is definitely the best tool to explain to clients how bid management work. It visually shows what happens to impressions, clicks, [...]

Leading up to Search Engine Strategies San Jose, we plan to interview a number of our search marketing colleagues speaking at or attending the show. Our first interview is with Sean Walsh, VP Online Marketing at LuxuryLink.com. LuxuryLink is the world’s leading luxury vacation and resort website. The company offers 5-star vacation rentals in both auction and fixed-price formats. Sean is [...]

Technorati Profile
So we’ve been talking to our clients for about a year now about a what we call Proactive Reputation Management (PRM), and even built out a consulting practice around it. Here are the main 4 components of Proactive Reputation Management (PRM): 

The Google Content Network consists of many, many sites that display Google Adwords ads in return for a cut of the revenue. It is basically no different from the scores of other networks out there. Except its HUGE. Easier to plan for. And you can buy inventory on a cost per click (CPC) basis.
In the past, [...]

According to comScore, Americans conducted 11.5 billion searches in June through the Big 5 search engines (Google, Yahoo, Microsoft, AOL, and Ask) representing a 7-percent increase versus May.
Searches on the Engines Themselves: Google has continued to increase its dominanace month over month, with more than 7 billion core searches (up 6 percent from May), distantly followed by Yahoo! Sites with 2.4 [...]

1. We’re building our site now. Once we launch it, we’ll SEO it.
2. We don’t have anything bad about us indexed too prominently so we’ll worry about Reputation Management when that happens.
3. Content development and Creative Services are a cost center, not a profit center.
4. SEO is handled by Site Services. Marketing handles paid search. 
5. Keyword Research? That’s easy…. we [...]