Leading up to Search Engine Strategies San Jose, we plan to interview a number of our search marketing colleagues speaking at or attending the show. Our first interview is with Sean Walsh, VP Online Marketing at LuxuryLink.com. LuxuryLink is the world’s leading luxury vacation and resort website. The company offers 5-star vacation rentals in both auction and fixed-price formats. Sean is [...]
The Google Content Network consists of many, many sites that display Google Adwords ads in return for a cut of the revenue. It is basically no different from the scores of other networks out there. Except its HUGE. Easier to plan for. And you can buy inventory on a cost per click (CPC) basis.
In the past, [...]
OK, so over the next several months, we will be exploring (exploding?) the following 7 misconceptions we encounter over and over again when we speak to both agencies and advertisers.
Top 7 Paid Search Marketing Misconceptions:
1. You can’t brand or raise awareness with Paid Search - it’s strictly for direct marketing.
2. Our site comes up just fine when we search [...]