Category: Search Engine OptimizationBy George Revutsky on Mar 2, 2009 in Search Engine Optimization, Social Media Optimization - SMO | 0 Comments
So this is not strictly speaking a search marketing-related post. However, as most of you know, social media has a huge impact on search engine optimization. As a result, its been very interesting to see big brands dip their toe into facebook, linkedin, even twitte
But I don’t think any of them have torn down their [...]
By George Revutsky on Jul 20, 2008 in Branding with Search, Featured, Reputation Management, SEO, Search Engine Optimization, Search Marketing Strategy | 1 Comment
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So we’ve been talking to our clients for about a year now about a what we call Proactive Reputation Management (PRM), and even built out a consulting practice around it. Here are the main 4 components of Proactive Reputation Management (PRM):
By George Revutsky on Jul 14, 2008 in SEO, Search Engine Optimization, Search Marketing Strategy | 0 Comments
1. We’re building our site now. Once we launch it, we’ll SEO it.
2. We don’t have anything bad about us indexed too prominently so we’ll worry about Reputation Management when that happens.
3. Content development and Creative Services are a cost center, not a profit center.
4. SEO is handled by Site Services. Marketing handles paid search.
5. Keyword Research? That’s easy…. we [...]