Search Marketing ROI

Technorati Profile
So we’ve been talking to our clients for about a year now about a what we call Proactive Reputation Management (PRM), and even built out a consulting practice around it. Here are the main 4 components of Proactive Reputation Management (PRM): 

1. We’re building our site now. Once we launch it, we’ll SEO it.
2. We don’t have anything bad about us indexed too prominently so we’ll worry about Reputation Management when that happens.
3. Content development and Creative Services are a cost center, not a profit center.
4. SEO is handled by Site Services. Marketing handles paid search. 
5. Keyword Research? That’s easy…. we [...]