Category: SEOBy George Revutsky on Jul 20, 2008 in Branding with Search, Featured, Reputation Management, SEO, Search Engine Optimization, Search Marketing Strategy | 1 Comment
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So we’ve been talking to our clients for about a year now about a what we call Proactive Reputation Management (PRM), and even built out a consulting practice around it. Here are the main 4 components of Proactive Reputation Management (PRM):
By George Revutsky on Jul 19, 2008 in SEM, SEO, Search Industry | 1 Comment
According to comScore, Americans conducted 11.5 billion searches in June through the Big 5 search engines (Google, Yahoo, Microsoft, AOL, and Ask) representing a 7-percent increase versus May.
Searches on the Engines Themselves: Google has continued to increase its dominanace month over month, with more than 7 billion core searches (up 6 percent from May), distantly followed by Yahoo! Sites with 2.4 [...]
By George Revutsky on Jul 14, 2008 in SEO, Search Engine Optimization, Search Marketing Strategy | 0 Comments
1. We’re building our site now. Once we launch it, we’ll SEO it.
2. We don’t have anything bad about us indexed too prominently so we’ll worry about Reputation Management when that happens.
3. Content development and Creative Services are a cost center, not a profit center.
4. SEO is handled by Site Services. Marketing handles paid search.
5. Keyword Research? That’s easy…. we [...]