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7 Search Marketing Mistakes to Avoid »

By George Revutsky on Jul 14, 2008 in B2B Search Marketing, Branding with Search, Conversion Consulting, PPC, SEM, Search Analytics, Search Industry, Usability | 0 Comments

OK,  so over the next several months, we will be exploring (exploding?) the following 7 misconceptions we encounter over and over again when we speak to both agencies and advertisers.
Top 7 Paid Search Marketing Misconceptions:
1. You can’t brand or raise awareness with Paid Search  - it’s strictly for direct marketing. 
2. Our site comes up just fine when we search [...]

Search is the Best Medium for B2B Advertising »

By George Revutsky on Jun 13, 2008 in B2B Search Marketing, Search Industry | 0 Comments

An October 2004 MarketingSherpa study of b-to-b buyers reports that nearly 64% of b-to-b businesspeople said search engines are the first place they look when they are online researching a major purchase. This makes perfect sense since we’ve found exceptionally high click-through rates (2-15%, depending on the key phrase) and conversion stats for B2B campaigns in [...]