So we’ve been talking to our clients for about a year now about a what we call Proactive Reputation Management (PRM), and even built out a consulting practice around it. Here are the main 4 components of Proactive Reputation Management (PRM):
The Google Content Network consists of many, many sites that display Google Adwords ads in return for a cut of the revenue. It is basically no different from the scores of other networks out there. Except its HUGE. Easier to plan for. And you can buy inventory on a cost per click (CPC) basis.
In the past, [...]
OK, so over the next several months, we will be exploring (exploding?) the following 7 misconceptions we encounter over and over again when we speak to both agencies and advertisers.
Top 7 Paid Search Marketing Misconceptions:
1. You can’t brand or raise awareness with Paid Search - it’s strictly for direct marketing.
2. Our site comes up just fine when we search [...]