Category: Branding with SearchBy George Revutsky on Jul 20, 2008 in Branding with Search, Featured, Reputation Management, SEO, Search Engine Optimization, Search Marketing Strategy | 1 Comment
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So we’ve been talking to our clients for about a year now about a what we call Proactive Reputation Management (PRM), and even built out a consulting practice around it. Here are the main 4 components of Proactive Reputation Management (PRM):
By George Revutsky on Jul 19, 2008 in Branding with Search, Google Content Network, PPC, SEM | 0 Comments
The Google Content Network consists of many, many sites that display Google Adwords ads in return for a cut of the revenue. It is basically no different from the scores of other networks out there. Except its HUGE. Easier to plan for. And you can buy inventory on a cost per click (CPC) basis.
In the past, [...]
By George Revutsky on Jul 14, 2008 in B2B Search Marketing, Branding with Search, Conversion Consulting, PPC, SEM, Search Analytics, Search Industry, Usability | 0 Comments
OK, so over the next several months, we will be exploring (exploding?) the following 7 misconceptions we encounter over and over again when we speak to both agencies and advertisers.
Top 7 Paid Search Marketing Misconceptions:
1. You can’t brand or raise awareness with Paid Search - it’s strictly for direct marketing.
2. Our site comes up just fine when we search [...]