7 Search Marketing Mistakes to Avoid »
By George Revutsky on Jul 14, 2008 in B2B Search Marketing, Branding with Search, Conversion Consulting, PPC, SEM, Search Analytics, Search Industry, Usability | 0 Comments
OK, so over the next several months, we will be exploring (exploding?) the following 7 misconceptions we encounter over and over again when we speak to both agencies and advertisers.
Top 7 Paid Search Marketing Misconceptions:
1. You can’t brand or raise awareness with Paid Search - it’s strictly for direct marketing.
2. Our site comes up just fine when we search [...]