Just 1 Question: What’s the Hardest Part of Measuring Marketing Results? »
By George Revutsky on Nov 20, 2009 in Featured, Marketing Analytics, Search Analytics | 0 Comments
What’s the hardest part of measuring your marketing?(online surveys)
Category: Featured
Yahoo’s Brilliant Social Search Decision - Don’t Pull Directly From Twitter »
By George Revutsky on Oct 28, 2009 in Featured, Search Industry, Social Media Optimization - SMO, Social Search | 0 Comments
Yahoo has decided to join the social search stampede. However, unlike Google and Microsoft/Bing, Yahoo has decide NOT to pull the data directly from Twitter or Facebook.
The company that has been out-developed in Traditional Search (yeah, I call it like I see it), has decided they don’t want to be left behind now that Social [...]
Interview with Sean Walsh, VP Online Marketing at LuxuryLink »
By George Revutsky on Jul 30, 2008 in Featured, International SEM, Interviews, PPC, Paid Inclusion, SEM, Search Industry, Travel Search Marketing | 0 Comments
Leading up to Search Engine Strategies San Jose, we plan to interview a number of our search marketing colleagues speaking at or attending the show. Our first interview is with Sean Walsh, VP Online Marketing at LuxuryLink.com. LuxuryLink is the world’s leading luxury vacation and resort website. The company offers 5-star vacation rentals in both auction and fixed-price formats. Sean is [...]
Proactive Reputation Management (PRM) »
By George Revutsky on Jul 20, 2008 in Branding with Search, Featured, Reputation Management, SEO, Search Engine Optimization, Search Marketing Strategy | 1 Comment
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So we’ve been talking to our clients for about a year now about a what we call Proactive Reputation Management (PRM), and even built out a consulting practice around it. Here are the main 4 components of Proactive Reputation Management (PRM):