Search Marketing ROI

An October 2004 MarketingSherpa study of b-to-b buyers reports that nearly 64% of b-to-b businesspeople said search engines are the first place they look when they are online researching a major purchase. This makes perfect sense since we’ve found exceptionally high click-through rates (2-15%, depending on the key phrase) and conversion stats for B2B campaigns in [...]

Though a numbers of research reports by various research firms have been projecting huge growth for search expenditures, it always seemed like it would happen ”in 5 years”.  Well, 2 years from now Piper Jaffray predicts we are looking at Paid Search as an increasingly mainstream advertising medium, with $33 Billion in ad spend by 2010. 
What’s interesting [...]