1. We’re building our site now. Once we launch it, we’ll SEO it.

2. We don’t have anything bad about us indexed too prominently so we’ll worry about Reputation Management when that happens.

3. Content development and Creative Services are a cost center, not a profit center.

4. SEO is handled by Site Services. Marketing handles paid search. 

5. Keyword Research? That’s easy…. we just go to Google’s free keyword tool……

6. We can’t constrain our copywriters and designers with SEO demands. 

7. We want our home page to come up high for the following 25 phrases.