The Google Content Network consists of many, many sites that display Google Adwords ads in return for a cut of the revenue. It is basically no different from the scores of other networks out there. Except its HUGE. Easier to plan for. And you can buy inventory on a cost per click (CPC) basis.

In the past, the Content Network was a GREAT way to waste lots of money, as it was only purchased on a CPM (cost per 1000 impressions) basis, and you had many more limitations about which sites you could exclude or cherry-pick.  That’s all changed, however, and a number of our clients are getting good results on the Content Network.

So if you want to know all the basics about the Google Content Network, and how you as an advertiser and/or agency can make use of it, you have 2 choices: (1) listen to me drone on for half an hour over the soothing hum of a projector and Powerpoint slides. Or (2) watch this 3+ minute video from Google.

Of course, these Google folk make it sound like its so easy to start a content network campaign. The truth is, it takes most of the same skills and experience you have to have to engage in online media planning PLUS an understanding of search marketing techniques and bid strategies PLUS someone to actually do the bid management once the Content Network Plan has been implemented.Still, its a pretty cool video to get you thinking.