For Search Marketing Firms and Ad Agencies: Use the Slider on Clients
By George Revutsky on Jul 30, 2008 in Uncategorized
This is for all our search marketing firm and ad agency friends. I’ve used this tool before to train in-house staff, but never in a client meeting covering search marketing bid management. I have to say it is definitely the best tool to explain to clients how bid management work. It visually shows what happens to impressions, clicks, and position when budget, targeting, keywords, bids/CPC are adjusted up or down using a “slider”.