ROI.works search marketing

RSS Feed for This PostCurrent Article

Yahoo’s Brilliant Social Search Decision - Don’t Pull Directly From Twitter

Yahoo has decided to join the social search stampede. However, unlike Google and Microsoft/Bing, Yahoo has decide NOT to pull the data directly from Twitter or Facebook.

The company that has been out-developed in Traditional Search (yeah, I call it like I see it), has decided they don’t want to be left behind now that Social Search has come along.  At the same time, maybe they don’t want to get into developing it and competing with Google all over again.  

So instead, Yahoo has decided to get real-time search data from a social search engine startup, which will pull it from……. (drumroll) Twitter (and maybe Facebook), among others.

Now, don’t get me wrong, I understnd the hesitation. Building twitter apps has proven so difficult, I think only the hardiest 400 or 500 new twitter apps appeared last month.

But it may be a good idea to just, you know, brave it, rather than leave something so important in the hands of a startup.  To be fair, Yahoo may be trying for speed here. What do you think?

You can read the full article that prompted this little rant here: http://www.techcrunch.com/2009/10/27/yahoo-to-launch-real-time-search-too

Trackback URL

RSS Feed for This PostPost a Comment